National Sweetheart Pageant

A scholarship-focused celebration of leadership, service, and poise.

The National Sweetheart Pageant honors young women for purpose-driven achievement—combining on-stage competition with scholarship opportunities and meaningful community impact.

Our Story

Built to recognize excellence—and invest in what comes next.

National Sweetheart Pageant was created to celebrate well-rounded achievement. We provide a professional, supportive stage where contestants are recognized for communication, confidence, and character—while advancing scholarship and service initiatives that strengthen communities.

Miss National Sweetheart 2025 with the judges.

What we stand for

Our program is designed to be both aspirational and practical: a national platform that encourages personal growth, academic ambition, and responsible leadership.

From orientation through finals, we emphasize integrity, preparation, and respect. Contestants gain experience in goal-setting, interview readiness, and community engagement—skills that extend far beyond the stage.

Our Impact

A pageant with purpose—measured in opportunity.

We are committed to creating a meaningful experience for contestants, families, and partners by prioritizing scholarship support, service, and a well-produced event weekend. Nine contestants from our National Sweetheart Pageant have become Miss America. Pam Eldred, Miss America 1970; Rebecca King, Miss America 1974; Grace E. Ward, Miss America 1982; Debrah L. Turner, Miss America 1990; Carolyn Sapp, Miss America 1992; Leanza Cornett, Miss America 1993; Tara Dawn Holland, Miss America 1997, Katie Marie Harman, Miss America 2002, Caressa Cameron, Miss America 2010.

Scholarships

Scholarship opportunities

We award scholarships to recognize leadership, service, and personal achievement. Below are current scholarship opportunities —final amounts may change.

Preliminary Awards

Preliminary Lifestyle & Fitness in Swimsuit – $100 sponsored by Sculpt Fitness
Preliminary Evening Gown – $100 sponsored by Anderson Funeral Home


Pat Musk Non-Finalist Talent Award

This $100 award is presented to the non-finalist contestant whose talent the judges found the most entertaining. The winner of this award will not only receive a cash award during our awards presentation but will also perform on Sunday night as well.


Miss Congeniality

Miss Congeniality is a $150 award given to the friendliest contestant as determined by a vote among the Sweethearts. Other qualities in Miss Congeniality besides friendliest is helpful, genuine and outgoing contestant in the pageant. Miss Congeniality should pay more attention to others than herself.



People’s Choice Award

The People’s Choice Award is a 50/50 split between the winner and the Hoopeston Jaycees. On-line voting will occur through Sunday 9-6-2026 and collection bags will be set up at the pageant for cash donations for a favorite contestant.



Additional Scholarships

The National Sweetheart Pageant offers many more scholarships. Check out our entire list of scholarships.

Leadership & Operations

Our executive board brings experience in event production, contestant support, and scholarship administration—focused on delivering a respectful, well-organized national program.

Contestant and National
Partnerships Liaison

Michelle Crabtree

Judge’s Coordinator

Denise Scharlach

Housing and Chaperone Coordinator

Angie Totheroh

Production Co-Director

Dana Kuntz

Production Co-Director

Kate Moore

Miss Hoopeston Coordinator

Megan West

National Sweetcorn Festival Chairman

Kayla Goble

National Sponsor Coordinator

Scott Eisenhauer

Hoopeston Jaycees President

Alexis Hardcastle

Hoopeston Jaycees
Chairman of the Board

Lauren Linares

People’s Choice & Lighting Coordinator

Callie Lankford

Administrative and Operational Support

Brad Hardcastle